In 2013, putting a halt on a fast-moving corporate career, Merissa Forsyth established the Makeup Free Me movement which encouraged women and girls across Australia to go makeup free for a day to get a conversation about body image going. And it did just that. Fast forward four years, Merissa and the Makeup Free Me team started to dig deeper into the research and speak to experts in the field of body image. They found that the foundations for building a positive body image are laid in early childhood and that there were no initiatives focusing on this. In discovering this, Merissa founded and now runs Pretty Foundation, a not-for-profit aiming to empower women and girls with the perspective, skills and support to develop and nurture a positive body image for themselves and others. The programs and initiatives run by Pretty Foundation focus on two to six-year-old girls and their parents.